Girls will be girls

Today we hosted the most amazing and powerful event together with Kari Traa at Barrys. Kari Traa’s new campaign is about gender equality. Men and women are still not equal. On a global scale, we are 135,6 years away from achieving gender equality.

“Expect less. Even if you put in the same effort.”

Being born a girl is still a disadvantage in most societies. But we don’t want to change who we are – we’re proud to be girls, women, female. What we do want to change are the rules that are holding girls back. Rules set by men (and society) that we’ve had to play by. Rules in the workplace, in sports and, in life in general. 

Let’s break the rules that hold us back. “Girls Will Be Girls” is a movement to set girls free. Free from the rules that keep us out of the workforce, sports and society. Free from the attitudes and misconceptions that restrict our freedom and limits our opportunities.

Raise your voice and let the world hear your story. Tag #girlswillbegirls and @karitraa so we can spread it!

Let´s break the rules, together.